Privacy policy

Priora Suisse AG, Kantonsstrasse 150, 8807 Freienbach Schweiz («we») take your privacy seriously and are committed to processing any personal data we collect (hereinafter commonly referred to as data) only with full transparency and in accordance with applicable laws and regulations, and to ensuring the accuracy, confidentiality and security of your data.


This Privacy policy applies to all data we collect from you as an individual through our website www.balsberg.com («Website») or via social media. By browsing our website, you consent to this Privacy policy and the processing of data described in it. If you do not agree, please do not use our website.

1. What is personal information?

The term personal data means any information which makes it possible to identify a specific natural or legal person, or which relates to an identified or identifiable natural or legal person. This includes, on the one hand, information that directly identifies an individual (such as first and last name, e-mail address or social security number) and, on the other hand, information that identifies an individual together with other information and/or contains information about an identifiable individual (such as medical history, salary grade, job function and position). All such information that identifies or identifiably relates to you, whether individually or in combination, is treated as «personal information» under this Privacy policy.

2. What data do we collect about you?

The information we may collect from you when you browse our website typically includes the following: Data that you actively transmit to us while surfing. While surfing the website, you can communicate with us. We receive further data when you communicate with us via our contact form. In this case, or if you otherwise contact us via the website, you provide us with data voluntarily and thus with your consent, such as:

  • Your name
  • Your e-mail address
  • Your company
  • Your address, incl. country
  • Your phone number
  • Your message to us

Data that we automatically receive when you browse our website: With the exception of the Internet Protocol (IP) address, this information does not contain any personally identifiable information. This information includes:

  • Device information: for example, your hardware model, operating system version, or device identification.
  • Log data: This is data that is automatically collected by IT systems when you browse our website. This includes your Internet Protocol address and information about operations and devices (for example, system activity, browser type, browser language and date and time of browser activity, etc.).
  • Cookies and similar technologies: Cookies and similar technologies are used to collect and store information identifying your browser or device and other information when you visit our website.

For more information and to learn how and to what extent you can avoid the collection of such data, please also see our information about cookies in the footer of this website.

3. For what purposes do we collect your data?

Data that you actively provide to us is collected for the following purposes:

  • to enable us to send you the information you have requested
  • to respond to your inquiries and concerns when you contact us directly
  • to send you information about our products and services

Data that we automatically receive when you browse our website may be processed for the following purposes:

  • to improve the use and functionality of the website
  • to understand which services and products interest you
  • to improve and develop services and products
  • to correct errors
  • to communicate advertising and other information to you that better reflects your actual interests
  • to identify users who are acting illegally or violating our rights

For more information and to learn how and to what extent you can avoid the collection of such data, please also see our information about cookies in the footer of this website.

4. To whom do we make your data accessible?

We may make your information available to the following third parties:

  • Service providers we engage to provide services to us, such as for hosting and supporting our website. In order to provide their services, these service providers may have access to your data and may receive, store or otherwise process it on our behalf. However, our contracts with these service providers do not allow them to use your data for their own purposes, including for their own marketing purposes. In accordance with applicable legal requirements, we require these third parties - to the extent commercially reasonable - to take measures to adequately protect your data and to process it only in accordance with our instructions.
  • Any third party if a court or administrative order or the law requires us to do so.
  • Any organization in emergency situations that require disclosure of the data.

In addition, we reserve the right to disclose your data to additional third parties in order to pursue overriding legitimate interests (to the extent permitted under applicable laws and regulations). For example, we may disclose data to law enforcement authorities to investigate illegal conduct, or we may use data in court or debt collection proceedings to enforce our rights.

5. Where will your data be stored?

We take measures to ensure that data covered by this Privacy policy is processed in accordance with the terms of this Privacy policy and the requirements of applicable law, wherever the data may be located.

Your data will be held and (usually) processed in Switzerland. However, depending on the service provider, your data may be processed outside of Switzerland. Regarding the forwarding of data by Google Analytics, please note the cookie information in the footer of this website.
If we transfer your data from Switzerland to other countries outside the European Economic Area, we will only do so in accordance with applicable data protection law by entering into appropriate data transfer agreements and standard clauses with the recipients concerned.

6. How do we protect your data?

We are committed to ensuring the security of your data. We use different technologies and procedures to protect your data appropriately - depending on the sensitivity of the data - against unauthorized access, use, modification or disclosure.
In addition, we contractually ensure that the recipients of your data (see above) also process your data in a secure manner to ensure the confidentiality and integrity of your data.

7. How long do we keep your data?

We keep the data that you actively transmit to us for as long as the purpose requires (your e-mail address, for example, for as long as you have subscribed to a newsletter) and beyond that, insofar as there is a legal obligation to retain the data or until any related claims have become time-barred (e.g. data in connection with the ordering and delivery of products or services). With regard to data that is automatically collected during surfing, we refer to our information on cookies in the footer of this website regarding the retention period. Google Analytics data is stored for 36 months by default.

8. Social media and other websites


Insofar as we are present on a social media site, e.g. on Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, etc., and you visit our site, it is essential that you familiarize yourself in advance with the settings on social media platforms with which you can influence how data is processed by the operators of such platforms and made accessible to third parties. The data protection practices and guidelines of the operators concerned apply to these platforms. We therefore recommend that you study the relevant privacy policies, terms of use and other information about how your data is processed on these social media platforms.
Our website may contain links to third-party websites, for example through social media feeds. If you follow these links, you will leave our website. We disclaim any responsibility or liability for the processing of your data by these organizations. For more information and details, please consult the privacy policies of each of the websites you visit.

9. What rights do you have regarding your data?

You have the right to (i) request information about what categories of personal data we process about you and for what purposes, to whom we disclose such data, and how long we retain such data, (ii) request correction of inaccurate data about you, (iii) request that we restrict or refrain from processing your data, and (iv) request that we provide you with your data in a format that permits data migration. If you wish to make such a request, or if you have a question about the processing of your data or this Privacy policy, please contact us.
In rare cases, we may have to reject such requests in whole or in part, to the extent permitted under applicable law. In such cases, we will inform you of the reasons for the rejection. You have the right to complain about our processing of your data to the supervisory authority. If you are a resident of Switzerland, please contact:

Federal Data Protection and Information Commissioner
Feldeggweg 1
3003 Bern
Switzerland
For more information, please visit edoeb.admin.ch. If you live in a country of the European Economic Area, you can contact the supervisory authority in your country.

10. Responsible
The company responsible for the data collected through this website is:
Priora Suisse AG
Mr. Ernst Senteler
Kantonsstrasse 150
8807 Freienbach
Email: ernst.senteler@priora.com

11. Amendment to the privacy policy

We would like to point out that this data protection declaration merely provides information about the nature, scope and purpose of the use of personal data by Priora Suisse AG. Priora Suisse therefore reserves the right to unilaterally amend the content of this privacy policy at any time and without prior notice.